Music Marketing & Live Events

CLAYTON
ROTHENBUSH

Event Producer
Brand Marketer
Booking Agent
Scroll
25+
Events Produced
5,000+
Attendees
25+
Artists Booked
$35K+
Revenue Generated
00

About

"The bus came by and I got on, that's when it all began!" – Bob Weir

I grew up in Cincinnati on The Grateful Dead. When I arrived in Athens there was no jam band scene, so I started one. That became The Four Winds. Then I noticed there was no space for bass music. So I built Athens Bass Ops.

Two different genres, same instinct: see what's missing, go build it.

I want to work on the side of live music where real decisions get made. Booking, management, and marketing. This is where I excel. The thing I am most proud of is not ticket sales. I take pride in creating an environment where art can flourish, and people can be exposed to new music they have never heard. This is real impact.

02

Selected Work

Event Production

Athens
Bass Ops

There was no bass music scene in Athens. So I built one. Athens Bass Ops is a student-operated music promotion company that brings talented artists and high levels of production to the Ohio University nightlife scene.

In our first run we held 7 shows, 4 of them sold out. We collaborated with music venues, artists all over Ohio, popular local bars, Ohio University Greek life, production companies, and several other student-led promotion companies.

The Rally Party at The Pigskin Bar and Grille was a collaboration event with the Up & Up Ohio University team. This became the largest bass music event in the history of Athens, Ohio.

$7K+
Revenue
1,300+
Tickets Sold
4
Sold-Out Shows
25+
Artists Booked
Brand Marketing

Monster
Energy:
Up & Up

After building Athens Bass Ops, I was recruited by Monster Energy: Up & Up Ohio University. Up & Up is a nationwide competition where over 100 universities compete against each other to win a Monster Energy sponsored music festival.

While Ohio University did not win, our team had the best performance in school history. In 3 months I managed artist booking, contract negotiation, production logistics, finance, and a marketing campaign that drove social media growth by 440%. I was recognized as one of the top ambassadors in the country.

Top
Ambassador, Nationally
Best
OU Finish Ever
440%
Social Growth
Artist Management

The Four
Winds

Collaborating with established local musicians, I co-founded The Four Winds. This was a 4-piece Grateful Dead tribute band. Over 3 years we became one of the highest ticket selling acts in Athens. We played over 20 shows, never repeating setlists, and curated every event with intention.

After contacting the management team of the Denver, Colorado band Sqwerv, we played an opening set for a sold out room, sharing the stage with the talented members of Sqwerv. This was the biggest artist I had ever booked. To do this I helped route tours, managed hospitality, and ran an aggressive marketing campaign.

20+
Live Shows
Sqwerv
2025 Tour Support
Sold
Out Support Slot
03

Experience

Jan 2026 — May 2026Monster EnergyAthens, OH
Lead Ambassador
  • Selected from nationwide competition to produce a Monster Energy–sponsored festival
  • Grew social media engagement 440% in three months via targeted paid and organic campaigns
  • Executed full event lifecycle: artist booking, contract negotiation, sound and lighting production
Jan 2025 — Mar 2026Athens Bass OpsAthens, OH
Founder & Promoter
  • Produced 7 music events generating $7K+ in ticket revenue with 1,300+ tickets sold
  • Booked 25+ artists, negotiating guarantees, backend splits, and agent contracts directly
  • Led multi-channel strategy across Meta Ads, organic social, email, and street promotion
May 2025 — Jul 2025State FarmAthens, OH
Marketing Intern
  • Managed social media scheduling across brand accounts using Hootsuite
  • Supported CRM operations, community outreach events, and nonprofit partnerships
Nov 2022 — Sep 2025The Four WindsAthens, OH
Band Manager & Co-Founder
  • Co-managed booking, contracts, and promotional strategy across 20+ live events
  • Executed grassroots campaigns and coordinated collaborative shows with touring acts
  • Performed as guitarist and vocalist while managing behind-the-scenes operations
04

Skills & Tools

Digital Marketing
  • Meta Ads Manager
  • Google Analytics
  • Hootsuite
  • TikTok Ads
  • Organic Social Strategy
Event & Production
  • Gigwell
  • Eventbrite
  • Artist Booking & Contracts
  • Stage & Sound Production
  • Dante Level 1 Certified
Creative & Ops
  • Canva
  • Microsoft Excel
  • CRM Systems
  • Pro Tools
  • Ableton Live
05

Education

2026
BBA, Marketing
Ohio University — College of Business
Athens, OH
Expected August 2026
2024
AAB, Music & Recording Industry
Hocking College — School of Workforce Development
Nelsonville, OH
Graduated May 2024

Let's
Work
Together.