Music Marketing & Live Events

CLAYTON
ROTHENBUSH

Event Producer
Brand Marketer
Booking Coordinator
Scroll
30+
Events Produced
3,000+
Tickets Sold
25+
Artists Booked
00

About

"The bus came by and I got on, that's when it all began!" – Bob Weir

I grew up in Cincinnati on The Grateful Dead. When I arrived in Athens there was no jam band scene, so I started one. That became The Four Winds. Then I noticed there was no space for bass music. So I built Athens Bass Ops.

Two different genres, same instinct: see what's missing, go build it.

I want to work on the side of live music where real decisions get made. Booking, management, and marketing. This is where I excel. The thing I am most proud of is not ticket sales. I take pride in creating an environment where art can flourish, and people can be exposed to new music they have never heard. This is real impact.

01

What I Did at Pivotal

I was the Booking Coordinator at Pivotal Agency in Austin, Texas, from June to September 2026. Day to day, I worked in the booking and touring operations behind a 54-artist roster: the offers, the routing, and the follow-up that turns a maybe into a confirmed date.

A lot of my work was building the infrastructure that made those conversations possible. I put together the festival pitching master sheet the team ran out of, prospecting booking contacts across 100+ festivals so the roster had real doors to knock on. I also handled A&R research, working through 40+ early-stage jam and EDM acts, reading touring history and asking the honest question of whether they fit the roster.

I was also hands-on with the paperwork and the money that make a show real: drafting artist offers and agreements, working through guarantees and backend splits, and handling post-show settlements, invoicing, and deposit tracking. It was the same instinct that got me there, just with a bigger roster behind it.

03

Selected Work

Event Production

Athens
Bass Ops

There was no bass music scene in Athens. So I built one. Athens Bass Ops is a student-operated music promotion company that brings talented artists and high levels of production to the Ohio University nightlife scene.

In our first run we held 7 shows, 4 of them sold out. We collaborated with music venues, artists all over Ohio, popular local bars, Ohio University Greek life, production companies, and several other student-led promotion companies.

The Rally Party at The Pigskin Bar and Grille was a collaboration event with the Up & Up Ohio University team. This became the largest bass music event in the history of Athens, Ohio.

$7K+
Revenue
1,300+
Tickets Sold
4
Sold-Out Shows
25+
Artists Booked
Brand Marketing

Monster
Energy:
Up & Up

After building Athens Bass Ops, I was recruited by Monster Energy: Up & Up Ohio University. Up & Up is a nationwide competition where over 100 universities compete against each other to win a Monster Energy sponsored music festival.

While Ohio University did not win, our team had the best performance in school history. In 3 months I managed artist booking, contract negotiation, production logistics, finance, and a marketing campaign that drove social media growth by 440%. I was recognized as one of the top ambassadors in the country.

Top
Ambassador, Nationally
Best
OU Finish Ever
440%
Social Growth
Artist Management

The Four
Winds

Collaborating with established local musicians, I co-founded The Four Winds. This was a 4-piece Grateful Dead tribute band. Over 3 years we became one of the highest ticket selling acts in Athens. We played over 20 shows, never repeating setlists, and curated every event with intention.

After contacting the management team of the Denver, Colorado band Sqwerv, we played an opening set for a sold out room, sharing the stage with the talented members of Sqwerv. This was the biggest artist I had ever booked. To do this I helped route tours, managed hospitality, and ran an aggressive marketing campaign.

20+
Live Shows
Sqwerv
2025 Tour Support
Sold
Out Support Slot
04

Experience

Jun 2026 to Sep 2026Pivotal AgencyAustin, TX
Booking Coordinator
  • Reconciled post-show settlements, issued invoices, and tracked deposits for a 54-artist roster
  • Drafted artist offers and agreements, structuring guarantees and backend splits
  • Built a festival pitching master sheet, prospecting booking contacts across 100+ festivals
  • Conducted A&R research on 40+ early-stage jam and EDM acts, assessing touring history and roster fit
Jan 2026 to May 2026Monster Energy: Up & UpAthens, OH
Lead Ambassador
  • Led Ohio University's team in the Monster Energy: Up & Up competition
  • Managed artist booking, contract negotiation, production logistics, finance, and social media growth strategy
  • Achieved best performance in school history and was recognized as a top national ambassador
Jan 2025 to Mar 2026Athens Bass OpsAthens, OH
Founder & Promoter
  • Produced 7 music events generating $7K+ in ticket revenue with 1,300+ tickets sold
  • Booked 25+ artists, negotiating guarantees, backend splits, and agent contracts directly
  • Led multi-channel strategy across Meta Ads, organic social, email, and street promotion
May 2025 to Jul 2025State FarmAthens, OH
Marketing Intern
  • Managed social media scheduling across brand accounts using Hootsuite
  • Supported CRM operations, community outreach events, and nonprofit partnerships
Nov 2022 to Sep 2025The Four WindsAthens, OH
Band Manager & Co-Founder
  • Co-managed booking, contracts, and promotional strategy across 20+ live events
  • Executed grassroots campaigns and coordinated collaborative shows with touring acts
  • Performed as guitarist and vocalist while managing behind-the-scenes operations
05

Skills & Tools

Digital Marketing
  • Meta Ads Manager
  • Google Analytics
  • Hootsuite
  • TikTok Ads
  • Organic Social Strategy
Event & Production
  • Gigwell
  • Eventbrite
  • Artist Booking & Contracts
  • Stage & Sound Production
  • Dante Level 1 Certified
Creative & Ops
  • Canva
  • Microsoft Excel
  • CRM Systems
  • Pro Tools
  • Ableton Live
06

Education

2026
BBA, Marketing
Ohio University, College of Business
Athens, OH
August 2026
2024
AAB, Music & Recording Industry
Hocking College, School of Workforce Development
Nelsonville, OH
Graduated May 2024

Let's
Work
Together.